Aaron LeForce is a multi‑state operations leader, expansion strategist, and brand development expert based in Las Vegas, specializing in regulated markets with a deep focus on the cannabis industry. With more than 15 years of hands‑on experience across retail, cultivation, production, and corporate strategy, he has built a reputation for designing scalable systems, leading market entry initiatives, and developing high‑performing brands from concept to execution.

Aaron’s operational expertise includes architecting and implementing Standard Operating Procedures (SOPs) for dispensaries and vertically integrated operations across Nevada, Oklahoma, Colorado, and California. He has successfully guided operators through major regulatory transitions — including the shift from medical to adult‑use in both Colorado and Nevada — while maintaining a flawless record across 25+ compliance inspections.

In recent years, Aaron has played a pivotal role in launching three alternative wellness brands, leading the strategic rebrand of two established products, and supporting the acquisition and operational integration of a large-scale, vertically integrated Nevada operator for one of the nation’s largest MSOs. His work spans market expansion, operational readiness, brand strategy, product development, and cross‑functional leadership.

Aaron is also the author of three industry‑recognized books — Cannabis 101 (2nd Place, Nevada Cannabis Awards 2023), What Color Is Your Cannabis?, and Investing in Cannabis — each offering accessible insights into cannabis culture, business, and investment strategy.

His journey in the industry began in 2007, inspired by his mother’s breast cancer diagnosis, when he joined Oklahoma advocacy groups supporting early medical cannabis legislation. That personal origin continues to shape his commitment to patient access, responsible regulation, and sustainable industry growth.

Today, Aaron is known for his ability to build strong teams, optimize multi‑state operations, develop competitive brands, and guide companies through expansion, compliance, and market differentiation. He partners with operators, founders, and investors seeking strategic clarity, operational excellence, and long‑term growth.

For consulting inquiries, collaborations, or speaking engagements, feel free to reach out.

To view sample projects, CLICK HERE.